VMPL
New Delhi [India], June 18: JR Farms, a prominent advocate for organic farming and sustainability in India, continues to lead initiatives aimed at bridging the gap between small holding organic farmers and fair markets. With a steadfast commitment to quality, transparency, and community, JR Farms is transforming India’s agricultural landscape while meeting the increasing consumer demand for healthy, chemical-free produce.
At the heart of JR Farms’ mission is their dedication to supporting small holding organic farmers across various regions of India. Partnering with over 140 farmers from states such as Meghalaya, Rajasthan, Gujarat, Maharashtra, Himachal Pradesh, and Uttar Pradesh, JR Farms ensures these farmers receive fair prices for their produce. Through strategic alliances and market access initiatives, JR Farms empowers farmers to thrive in the competitive organic food market.
Advocating sustainable farming practices lies central to JR Farms’ ethos. The organization plays a pivotal role in educating farmers on soil health management and guiding them through the complexities of organic certification. By promoting practices that preserve biodiversity and minimize environmental impact, JR Farms ensures that each farm under its umbrella adheres to stringent organic standards, guaranteeing consumers access to produce of the highest quality.
JR Farms operates a diverse sales structure designed to cater to a wide range of customers across different channels. Our B2B channel targets bulk buyers while for individual consumers, our B2C channel focuses on providing convenient access through multiple platforms. JR Farms physical store in the Mansarovar Industrial Area offers a personalized shopping experience for local customers. Through our website, www.jrfarms.in, and via WhatsApp, customers can easily browse our product range and enjoy seamless billing processes.
In addition to structured channels, JR Farms actively participates in local organic farmers markets across Jaipur. By setting up weekly stalls in various neighborhoods, we engage directly with consumers, foster community connections, and showcase our products to a diverse local audience., says N K Chaudhary, Founder of JR Farms.
“Our journey in organic farming has been driven by a passion for sustainable agriculture and a commitment to supporting our farmers. We are proud to contribute to India’s organic farming movement and look forward to continuing our efforts in creating a more sustainable food system, he further Adds.
Beyond business success, JR Farms fosters a community united by shared values of sustainability and quality. Through engaging storytelling, community events, and digital platforms, JR Farms connects consumers directly with the farmers who cultivate their food. This direct engagement enhances transparency and builds trust, fostering appreciation for organic farming practices among consumers.
Reflecting on the achievements of the past year, JR Farms proudly recorded sales of organic fruits and vegetables worth Rs. 1 crore. Looking ahead, JR Farms aims to double this revenue within the next six months, demonstrating its commitment to expanding its network of farmers and consumer community. This growth mirrors the rising consumer preference for organic, locally-sourced produce and underscores JR Farms’ dedication to meeting these demands sustainably.
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