PNN
Chennai (Tamil Nadu) [India], November 1: What happens when India’s top creators meet India’s top coaches? The result is electric. The BeerBiceps team — Ranveer Allahbadia, Manish Pandey, and Nachiket Nisal — brought the house down at Siddharth Rajsekar’s Freedom Champions Retreat (FCR), held at The Leela Palace, Chennai, with a panel discussion on what it really takes to build an authentic media brand in the age of AI.
The two-day Freedom Champions Retreat (#FCR2025) — the first of its kind in India’s coaching industry — brought together 400 of the country’s leading coaches and mentors, collectively impacting over 10 lakh students and generating more than ₹1,000 crore in combined revenue since 2018. Blending strategy, technology, and spirituality, it offered an immersive glimpse into the future of business, storytelling, and conscious entrepreneurship.
Ranveer Allahbadia, better known as BeerBiceps, emphasised that content creation is no longer just about algorithms — it’s about authenticity and self-awareness.
“Content creation, at its core, is about going within — through meditation, deep writing, contemplation, solitude — so you can bring out your best ideas. The key is to express your truth in a way that’s palatable to social media.”
He added that raw, imperfect content is what’s connecting most right now.
“Society feels overwhelmed by constant change. What’s working today is real, human, unpolished content — raw selfie-camera videos that feel true. Be authentic but also learn how to package your story so it travels.”
Ranveer urged ILH coaches to invest in young creators and content teams, revealing what’s worked at BeerBiceps:
“I’d hire teenagers as interns working under 25-year-old managers — that combination has been magic for us. Focus on building the skill of content creation and marketing. Virality is luck; mastery is process.”
Manish Pandey, Co-founder at BeerBiceps, and one of India’s most respected content mentors, reinforced that consistency beats every algorithm.
“If you show up for 700 days and keep creating content, nothing can stop you from being a creator. It becomes a habit — consistency is what separates those who dream of creating from those who actually do.”
Manish stressed the concept of GEO — Generative Engine Optimisation — which he believes is the next evolution of SEO.
“People no longer just search on Google. They search on ChatGPT, Perplexity, and AI tools that pull data from YouTube, Instagram, and the web. That’s why it’s crucial for every coach to build audiovisual content — so the internet has something real to find on you.”
His message to the Internet Lifestyle Hub community was practical and powerful:
“Build teams around you. Reinvest at least 50% of your profits into your business. See where you’re wasting time — and buy it back. Throw money, hire help, and free your time to create.”
Manish also revealed that he and Siddharth Rajsekar have been long-time collaborators — with Siddharth (aka Sidz) guiding the BeerBiceps SkillHouse team on how to structure and scale their digital education programs.
Adding a systems perspective, Nachiket Nisal, Chief Operating Officer at BeerBiceps, shared the operational discipline behind consistent content creation.
“Every art eventually becomes math. You have to know your process — from scripting to editing to packaging. Create your SOP, understand your timelines, and evolve constantly.”
He explained how different platforms demand different mindsets:
“YouTube is where serious learners go — it’s ideal for long-form and teaching content. Instagram drives awareness, but it’s short-lived. The smartest creators test Reels on Instagram, then scale the best ones into YouTube long form.”
In a surprise reveal, Siddharth Rajsekar, founder of Internet Lifestyle Hub (ILH), announced a new collaboration between ILH and BeerBiceps SkillHouse– a program designed to help coaches master content, branding, and storytelling.
“We’re building the new school for the new world — where learning, earning, and consciousness come together,” said Siddharth Rajsekar. “The future belongs to creators who can teach, and teachers who can create.”
The session concluded with a futuristic note from Ranveer: “By 2035, AI will democratise storytelling. People will write short stories and watch them as movies. Gaming and interactive content will explode. But the real winners will be those who stay vulnerable, creative, and human.”
About the Freedom Champions Retreat
The Freedom Champions Retreat (FCR 2025), themed Hyperdrive, was held on October 27-28, 2025, at The Leela Palace, Chennai. Designed as India’s first boardroom-style, gamified retreat for top coaches and mentors, it brought together over 400 participants. Fifteen leaders were honoured for achieving revenues exceeding ₹20 crore amongst several others who have crossed the 1 crore revenue mark. The event also featured a special appearance by Siddharth’s spiritual master, Guru Maharaj Jayapataka Swami, who blessed the gathering and shared his profound wisdom.
About Siddharth Rajsekar
Siddharth Rajsekar, digital coach and reformer, is the founder of Internet Lifestyle Hub (ILH) — India’s fastest-growing digital coaching community with over 40,000 paid members. Through his signature Freedom Business Model, events, and global movement, he is on a mission to redefine education and employment by empowering individuals to build purpose-driven digital businesses.
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