NBC said on Monday that it would no longer air an immigration-themed advertisement approved by President Trump that CNN had refused to run after deeming it “racist.”
“After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible,” NBC Universal said in a statement.
In a statement, Fox“Upon further review, FOX News pulled the ad yesterday and it will not appear on either FOX News Channel or FOX Business Network,” ad sales president Marianne Gambelli says.
The 30-second prime-time ad, paid for by Donald J. Trump for President, aired in the middle of a highly anticipated “Sunday Night Football” broadcast, stirred fear of a migrant caravan making its way through Mexico that is still hundreds of miles from the United States border.
It tied Luis Bracamontes, an undocumented Mexican immigrant who was convicted of murdering two Sacramento sheriff’s deputies in 2014, to the thousands of migrants who are fleeing Central America, even though Mr. Bracamontes is not known to be associated with the caravan.
“Dangerous illegal criminals like cop killer Luis Bracamontes don’t care about our laws,” the ad said.
It was a shorter version of an ad that the president shared on Twitter last week, which falsely claimed about Mr. Bracamontes that Democrats “let him into our country” and “let him stay.” CNN dedicated substantial editorial coverage to the longer ad, sometimes showing clips as anchors and chyrons declared it “racist.”
The 30-second version run by NBC did not include the false claim about Democrats, but it still drew a direct connection from immigrants to crime, a tactic the president has repeatedly used. (Many studies have shown immigrants do not drive an increase in crime.)
NBC’s decision to run the Trump campaign ad stood in stark contrast to CNN, which publicly responded when Donald Trump Jr. criticized the network for refusing to run it.
“CNN has made it abundantly clear in its editorial coverage that this ad is racist,” the network’s public relations account posted on Twitter. “When presented with an opportunity to be paid to take a version of this ad, we declined.”
NBC showed the ad during a marquee matchup between the New England Patriots and Green Bay Packers, prompting swift criticism.
Debra Messing, an actress who plays Grace in NBC’s “Will and Grace,” protested the network’s decision in a tweet addressed to her show’s fans.
“I want you to know that I am ashamed that my network aired this disgusting racist ad,” she wrote. “It is the antithesis of everything I personally believe in, and what, I believe, our show is all about.”
Mr. Trump has used the specter of the caravan crossing the United States border as a central campaign theme, describing it as an “invasion of our country” to stoke anxieties about immigration. The military is deploying more than 5,000 active-duty troops to the border in preparation for the migrants’ expected arrival in the coming weeks.
The caravan was once said to have 7,000 people, but more recent estimates put the number at fewer than 3,500.
Michael M. Grynbaum, Edmund Lee and Kevin Roose contributed reporting.