Tesco chief executive Dave Lewis is to sweep 20% of its 40,000 products off the supermarket chain’s shelves.
Andrew Yaxley, the chief product officer, told suppliers last week that Tesco plans to slash its range further as it fights back against German discounters Lidl and Aldi.
The deepest cuts are likely to be across household products, such as toilet rolls, where Tesco believes there is too wide a choice.
It is Lewis’s latest cull: since taking over in 2014, he has more than halved the number of individual products stocked by Tesco across its stores, from almost 90,000. Its range ballooned under his predecessor Phil Clarke, who readily stocked the same products in multiple sizes or flavours — in return for payments from suppliers.