JAIPUR: When it comes to big fat celebrations, money is just a number Nothing’s too high, not too 11 lakh for a night’s stay at
in Jodhpur or Taj Lake Palace in Udaipur
With New Year, the hotels and resorts in
are chock-a-block, and tariffs for December 31 are hitting record highs as the ultra-rich want to usher in 2019 in the best of luxury and style.
“Generally, the rates for these exclusive suites are much higher than the average room tariff but on occasions like December 31, they go up significantly This year, the tariffs have risen up to 40% for December 31 [compared to November], “said a source at
in Jaipur, which quotes a price of Rs 8.52 lakh per room. This is a 7% increase over the New Year rates in 2017.
“One can expect around 20% discount if the occupations are low. But during the days like New Year, discounts could be less or rates, “said one of the properties.
These uber-luxury suites are a small part of the total inventory of the hotels. For example, the exquisite suites are only 10% of Rambagh Palace’s rooms on offer. The share is similar or less in other hotels. Average rates for suites range between Rs 25,000 and Rs 70,000.
“There are very few cities in India where hotel and resort tariffs are as high as in Rajasthan. For New Year, people prefer resorts, and luxury heritage properties which are concentrated in Rajasthan. Money is for secondary people What they want is, privacy and other facilities, “said Shekhar Sawant, general manager of ITC
Despite the slowdown in the economy and the lingering effects of demonetization, occupancy in the hotels in the state has crossed more than 90% for New Year.
“We will be hitting 100% occupancy on December 31. We are working in the future for the day and are happy,” said Varun Mehrotra. sales and marketing, Fairmont Jaipur
On occasions like December 31, most hotels get filled up and the last 1-2% of unsold rooms attract more than double the average rates.
“No hotel prefers to put up a ‘house full’ sign, which takes them out of the online rankings. Rankings are very important for visibility Sometimes hotels hold on to a better premium. After all, it is demand-and-supply economics. That’s why the rates are generally much higher closer to December 31, “said Rajesh Rajpurohit, General Manager of Radisson Jaipur City Center.
The Christmas demand this year has been a tad low compared to last year, but there is buoyancy in bookings for December 31. “Bookings for December 31 has been strong and could very well cross the 90% mark,” added Sawant.