Some months ago, PewDiePie’s position as the most-subscribed YouTuber was put in jeopardy by the rise of a rival channel called T-Series that mainly uploads Indian music videos. In response to this, PewDiePie and his community created the “subscribe to PewDiePie” meme to help the YouTuber retain his top spot on YouTube. However, some PewDiePie fans have taken the “subscribe to PewDiePie” meme too far, and now PewDiePie himself is calling for the meme to end.
“I think it’s time to end the ‘subscribe to PewDiePie’ movement or meme,” PewDiePie said in his latest video. PewDiePie then expressed his gratitude to his fans that did harmless things with the “subscribe to PewDiePie” meme, like purchasing a $1 million billboard in Times Square to promote his channel or wearing “subscribe to PewDiePie” shirts at the Super Bowl.
But as previously stated, some PewDiePie fans took the “subscribe to PewDiePie meme” too far. In one instance, fans wrote “subscribe to PewDiePie” on a World War 2 memorial. “It’s just so disgusting. So disappointing to have my name and community dragged into that.” PewDiePie disavowed the World War 2 memorial vandalism and then donated to the park. PewDiePie hoped that would be the end of people doing negative things in his name, but then something much worse happened.
On March 15, the Christchurch mosque shootings were carried out by a white supremacist terrorist who killed 50 people and injured 50 more – the deadliest mass shootings in New Zealand’s history. The shooter live-streamed the attacks on Facebook, and in the live-stream video, he encouraged viewers to “subscribe to PewDiePie.”
“Out of the respect for the families and victims involved, I chose not to address it any further than on Twitter, where I disavowed the actions taken that day,” PewDiePie explained. “To have my name associated with something so unspeakably vile has affected me in more ways than I might have shown.”
“I didn’t want to give the terrorist anymore attention. I didn’t want to make it about me. […] To put it plainly, I didn’t want hate to win. But it’s clear to me now that the ‘subscribe to PewDiePie’ movement should’ve ended then.”
PewDiePie then addressed the T-Series diss tracks and how the Delhi High Court has banned the songs. “This was all made to be fun, but it’s clearly not fun anymore. It’s clearly gone too far. And out of respect for that, I’m going to keep the videos blocked.”
With this video, it’s clear that PewDiePie is looking to distance himself from the “subscribe to PewDiePie” meme and will likely refrain from promoting his feud with T-Series in future videos. However, it remains to be seen if PewDiePie’s fans will comply with his request, or if they will continue their outlandish stunts to help him be the first YouTube channel in history to hit 100 million subscribers. At the time of writing, T-Series is beating PewDiePie by over 1 million subscribers.