Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday – Business Wire

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Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday – Business Wire

REDMOND, Wash.–()–Nintendo
Switch
set two new records from Thanksgiving to Cyber Monday: It
became the best-selling Nintendo console in U.S. history for that
five-day period, surpassing even Wii system sales. Nintendo Switch also
had its best-selling week ever in the United States. In fact, according
to Adobe Analytics, Nintendo Switch was among the most-purchased items
online on Thanksgiving Day and the overall top-selling video game
product online for the Black Friday-Cyber Monday time period.

Strong demand resulted in shoppers buying more than $250 million in
Nintendo products from Thanksgiving through Cyber Monday, according to
Nintendo’s internal sales figures, demonstrating that Nintendo has
something for everyone this holiday season. That sales total accounts
for video game systems like Nintendo Switch and the Nintendo
3DS
family of systems, retro systems like Nintendo
Entertainment System: NES Classic Edition
and Super
Nintendo Entertainment System: Super NES Classic Edition
, as well as
all Nintendo-produced games and accessories. Total U.S. hardware sales
for Thanksgiving through Cyber Monday increased 45 percent over the same
period in 2017.

And that doesn’t even take into account that one of the most anticipated
video game events of the year is still to come: the Dec. 7 launch of the Super
Smash Bros. Ultimate
game. As previously announced, the game has
become not only the most pre-sold Nintendo Switch game of all time, but
also the most pre-sold Super Smash Bros. game ever in the series.

Unless otherwise noted, the following data from Nintendo covers Nov. 22
to Nov. 26, and is specific to the U.S. only:

Nintendo Switch

  • Nintendo Switch hardware sales grew 115 percent compared to the same
    period in 2017.
  • Lifetime sales of Nintendo Switch, which is entering only its second
    holiday season, have reached more than 8.2 million units.
  • Sales of first-party games, including digital downloads, topped 1
    million units Nov. 22-26, beating 2017’s totals by 78 percent.
  • Nintendo Switch games Pokémon:
    Let’s Go, Pikachu!
    and Pokémon:
    Let’s Go, Eevee!
    have hit combined U.S. sales of more than 1.5
    million units since their Nov. 16 launch.
  • Super
    Mario Party
    surpassed lifetime U.S. sales of 1 million units,
    becoming the fastest-selling game in the Mario Party series and
    the fifth million-selling first-party Nintendo Switch game in the U.S.
    alone, joining The
    Legend of Zelda: Breath of the Wild
    , Mario
    Kart 8 Deluxe
    , Super
    Mario Odyssey
    and Splatoon
    2
    .

Nintendo 3DS

  • Thanks in part to strong Thanksgiving to Cyber Monday sales, the total
    installed base for the Nintendo 3DS family of systems has hit 22
    million.
  • Additionally, after 12 months of availability, lifetime combined sales
    of the Pokémon
    Ultra Sun
    and Pokémon
    Ultra Moon
    games crossed 2.2 million.

Classic Gaming Systems

  • Also aided by strong Nov. 22-26 sales, the Super Nintendo
    Entertainment System: Super NES Classic Edition system surpassed
    lifetime sales of 2.5 million.
  • And the Nintendo Entertainment System: NES Classic Edition system
    surpassed lifetime sales of 2 million.

Remember that Nintendo Switch and the Nintendo 3DS family of systems
feature parental
controls
 that let adults manage the content their children can
access. For more information about other features, visit https://www.nintendo.com/switch/
or https://www.nintendo.com/3ds.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Nintendo Switch
system and the Nintendo 3DS family of portable systems.
Since 1983, when it launched the Nintendo Entertainment System,
Nintendo has sold more than 4.6 billion video games and more than 730
million hardware units globally, including Nintendo Switch and the
Nintendo 3DS family of systems, as well as the Game Boy,
Game Boy Advance, Nintendo DS family of systems, Super NES,
Nintendo 64, Nintendo GameCube, Wii
and Wii U systems. It has also created industry icons that
have become well-known, household names, such as Mario, Donkey Kong,
Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo’s operations in the Americas. For more information about
Nintendo, please visit the company’s website at https://www.nintendo.com.

Note to editors: Nintendo press materials are available at https://press.nintendo.com/,
a password-protected site. To obtain a login, please register on the
site.

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