Murió “el hombre Marlboro” a los 90 años: nunca fumó en toda su vida – TN – Todo Noticias

Murió “el hombre Marlboro” a los 90 años: nunca fumó en toda su vida – TN – Todo Noticias

Robert Norris, más conocido como el “hombre Marlboro”, murió el pasado 3 de noviembre a los 90 años en su casa en Colorado Springfield, Estados Unidos. El actor protagonizó durante doce años la campaña publicitaria de la tabacalera norteamericana.

La foto de Norris, con su inseparable sombrero de vaquero y encendiendo un cigarrillo, inundó vallas publicitarias, páginas de revistas y la televisión. Sin embargo, lo que muchos desconocen, es que nunca fumó, como otros que le sucedieron en la campaña y que murieron por cáncer.

“Robert C. Norris, esposo de la fallecida Jane W. Norris, murió en paz al cuidado del Hospicio Pikes Peak el 3 de noviembre, rodeado por su familia”, escribieron en un comunicado sus familiares

Norris renunció a seguir siendo el
Norris renunció a seguir siendo el “hombre Marlboro” cuando sintió que no estaba dando un buen ejemplo a sus hijos. (Foto: AP)

Norris, que nació en Chicago y siempre soñó con ser vaquero, fue descubierto por Publicitas en 1954 cuando vieron una foto en un diario junto a su amigo, el actor John Wayne. Los empresarios de la tabacalera no dudaron ni un segundo y lo fueron a visitar a su casa, el Tee Cross Ranches, donde criaba caballos en Colorado, según señaló su hijo Bobby.

“Salieron de su auto, estos tipos con sus trajes a rayas, y se acercaron a papá y le dijeron: ‘¿Te gustaría estar en comerciales de cigarrillos Marlboro? ‘, recordó en una entrevista a una emisora radial en Clorado, que es recordada por varios medios. Norris les indicó que en ese momento estaba ocupado y les sugirió que si realmente tenían interés, que regresaran la próxima semana.

This weekend we lost a legend & one of Duke’s close friends, Bob Norris. Bob was a Colorado rancher & the original Marlboro man. He & his wife spent many Thanksgivings at 26 Bar Ranch with John Wayne and his family. Our condolences go out to the Norris family.

— John Wayne Official (@JohnDukeWayne) November 4, 2019

“Volvieron a la semana siguiente”, y el actor se convirtió así en la imagen durante doce años de Marlboro, de la empresa tabacalera más grande del mundo, Phillip Morris.

Bobby contó además que su padre, que tenía hijos, les advertía constantemente que no quería que fumaran, esto, hasta que un día uno de ellos le cuestionó: “Si no querés que fumemos, ¿por qué haces comerciales de cigarrillos”. Tras ese incidente, el actor fue a la Phillip Morris y renunció a seguir siendo su imagen porque no quería ser un mal ejemplo para sus chicos.

A pesar de ser la imagen de Marlboro, Norris nunca fumó en toda su vida. (Foto: AP)
A pesar de ser la imagen de Marlboro, Norris nunca fumó en toda su vida. (Foto: AP)

Norris, que fue reemplazado por otros “vaqueros” en la campaña publicitaria que se extendió hasta la década de 1970, quienes sí fumaron y murieron por cáncer, compró un rancho a los 18 años y se dedicó a la crianza de caballos.


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