Milka criticised for advert casting call demanding ‘no overweight children’ and ‘very good teeth’ – The Telegraph

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Milka criticised for advert casting call demanding ‘no overweight children’ and ‘very good teeth’ – The Telegraph


A casting call seeking a thin young girl with “very good teeth” to star in a Milka chocolate Christmas TV advert has been criticised by health campaigners. 
A casting call seeking a thin young girl with “very good teeth” to star in a Milka chocolate Christmas TV advert has been criticised by health campaigners. 

Credit:
 CoffeeAndMilk/ Getty Images Contributor

A casting call seeking a thin young girl with “very good teeth” to star in a Milka chocolate Christmas TV advert has been criticised by health campaigners.

The request for child actors to play the role of “Mia” asked for “no red hair” and for the girl to be no older than 12 so she is “childlike”.

It insisted “no overweight children as this is advertising chocolate”.

The advert was published on Spotlight, a talent agency which helps performers find employment, and later on Twitter.

A spokesman for Action on Sugar, a health campaign group, said it was “sure the Advertising Standards Authority would not stand for this”.

Spotlight released a statement on Twitter, saying the call is “totally unacceptable”.

A Mondelēz International spokesperson said: “We’d like to thank people for bringing this casting notice to our attention.

“We take our advertising responsibility very seriously and this is not representative of the brief we shared with the casting agency and does not meet our high standards.

“We would never approve the use of such a notice, and are urgently reviewing the situation with Spotlight UK to understand how and why it has happened.

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