ITV strategy in disarray as two most senior streaming executives exit – Telegraph.co.uk

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ITV strategy in disarray as two most senior streaming executives exit – Telegraph.co.uk


ITV


ITV has stumbled in its race to reinvent itself as a subscription streaming player capable of challenging Netflix, after two of the executives hired to lead the chase left in quick succession.

The Sunday Telegraph has learned that Julian Ashworth, ITV’s director of strategy and direct-to-consumer, has stepped down and will not be replaced on the broadcaster’s board.

Mr Ashworth was hired by Dame Carolyn McCall, ITV’s chief executive, from BT as a crucial member of her top team when she took charge last year.

The broadcaster has also parted company with Karine Serfaty, chief data officer, industry sources said. She joined the broadcaster from The New York Times Company less than a year ago as…

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