Elon Musk Set to Unveil a New Tesla for the Masses—the Model Y SUV – The Wall Street Journal

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Elon Musk Set to Unveil a New Tesla for the Masses—the Model Y SUV – The Wall Street Journal

Elon Musk is back to pitching another all-electric vehicle that the Tesla Inc. chief needs to be a hit to turn the upstart auto maker into a mass-market car company.

Days after cutting the price of Tesla Inc.’s Model 3 sedan to reach mainstream buyers, the billionaire entrepreneur is expected Thursday night to unveil the Model Y compact sport-utility vehicle in front of fans and customers near Los Angeles.

While…

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