Despegar adquiere Viajes Falabella y suscribe alianza estratégica de largo plazo con Falabella Financiero – AméricaEconomía.com

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Despegar adquiere Viajes Falabella y suscribe alianza estratégica de largo plazo con Falabella Financiero – AméricaEconomía.com

Buenos Aires. Despegar.com, la compañía de viajes online para América Latina, suscribió con Falabella Financiero, empresa de Falabella, una alianza estratégica, mediante el cual establecen un acuerdo comercial por 10 años en Chile, Colombia, Perú y Argentina, plazo que podría ser extendido, e incluye el traspaso del 100% de las operaciones de Viajes Falabella a Despegar.

Falabella Financiero es la filial de Falabella que, a través de sus unidades de negocio (CMR Falabella, Banco Falabella, Seguros Falabella y Viajes Falabella), pone a disposición de los clientes una oferta integral de productos y servicios financieros. 

La compra de Viajes Falabella en Chile, Colombia, Perú y Argentina, más la licencia por uso de marca, se efectuará por un valor total de US$27 millones. La transacción asume el traspaso de las operaciones libres de deudas financieras.

Con operaciones en Chile, Colombia, Perú y Argentina, durante el 2018, Viajes Falabella registró ingresos y EBITDA por aproximadamente US$50 millones y US$3,5 millones, respectivamente. Asimismo, aproximadamente un 65% de sus ingresos corresponden a paquetes turísticos, reforzando la estrategia de Despegar de ofrecer productos de mayor valor agregado orientados a la experiencia de viaje de sus clientes.

Viajes Falabella mantendrá la marca, su red de tiendas físicas y sus plataformas digitales, para potenciar la oferta de productos y servicios de Despegar.

Con este Acuerdo, los clientes de ambas compañías tendrán acceso a una oferta potenciada de productos y servicios en viajes y turismo, a través de un modelo de atención omnicanal (online, call center y tiendas físicas). Además, podrán acceder a descuentos exclusivos, doble acumulación de CMR Puntos (el programa de fidelización de Falabella), tanto en Viajes Falabella como en Despegar, así como a una oferta ampliada de productos para canje de CMR Puntos en Viajes Falabella.

El CEO de Despegar, Damián Scokin, comentó: “Estamos encantados de haber entrado en este acuerdo con Falabella, que nos permitirá fortalecer aún más nuestra posición de liderazgo en el mercado de viajes de América Latina. Estamos adquiriendo una empresa con una trayectoria exitosa y atractivas oportunidades de crecimiento, completamente alineada con nuestra estrategia de enfocarnos en paquetes, hoteles y otros productos de viaje. Asimismo, la alianza comercial nos permitirá fortalecer nuestra oferta de financiamiento de nuestros productos”.

A su vez, el gerente general corporativo de Falabella Financiero, Juan Manuel Matheu, explicó que “la alianza nos permitirá integrar una mejor propuesta de valor a nuestro ecosistema digital, mejorando ampliamente la oferta de viajes y la experiencia digital de nuestro programa CMR Puntos, dando acceso a nuestros clientes al mejor contenido deproductos turísticos del mercado. Asimismo, desde Falabella Financiero aportaremos a Despegar nuestras capacidades de procesamiento de pagos, financiamiento y el programa de lealtad más reconocido de la región”.

Viajes Falabella mantendrá la marca, su red de tiendas físicas y sus plataformas digitales, para potenciar la oferta de productos y servicios de Despegar.

La transacción está sujeta a los mecanismos de cierre habituales para transacciones de este tipo, incluyendo la aprobación de la autoridad de libre competencia correspondiente.

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