All-new BMW 3-series review: a welcome return to form for Munich’s core model – The Telegraph

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All-new BMW 3-series review: a welcome return to form for Munich’s core model – The Telegraph





During the Paris motor show in October we learned that new BMW models are given a nickname as an aide memoire for development teams struggling with the minutiae of marketing, legislation, emissions, aerodynamics, trim levels and even the boss’s wife’s colour preferences.

For example, the latest X5 large SUV was known as “The Boss”, the ugly X6 SUV coupé “The Beast” and the rabid M2 “The Drift Machine”. Intriguingly, the new 3-series is known as “The Core”, which, for the last 43 years, it has been.

This four-door saloon has been a driver of pretty much everything at the Munich engine maker; it represents one in five BMWs sold and makes the most profit, hence it gets the most engineering attention….

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